MAC2
MAC1

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Project Development

 

Strategic Design

  • Increase Click Through Rate
  • Focus on Product Offering
  • Efficient Message Delivery
  • Conversion-Driven Design
  • Accessible Call To Actions

Enhanced Functionality

  • Cleaner User Experience
  • Enhanced E-Commerce Functionality & Design
  • Ease of Navigation
  • Simplified Check Out Process
  • Mobile Friendly

Project Focus

For this site upgrade & update, the team focused on creating a cleaner, more modern design with a strategic use of images and white space. The amount of text was minimized, and the quality and presentation of images was maximized to create an enhanced user experience. The site features a simple navigation with multiple call to action buttons designed to retain and convert visitors. The e-commerce platform was updated to add extended page features to highlight product offerings as well as simplify the check out process, thus maximizing conversions and profit.